Golden Globes: ‘The Social Network,’ Facebook’s best friend?
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For all the hand-wringing about how Facebook brass initially reacted to ‘The Social Network,’ it’s clear by this point that the movie has done a lot for the company’s image. Standing backstage at the Golden Globes after the movie won in the motion picture -- drama category, producer Scott Rudin wasn’t denying its favorable impact on Facebook’s social standing.
He characterized a relationship between filmmakers and the company by saying that they had gone from ‘cordial adversaries’ to ‘really good friends,’ even describing how a Facebook COO came to a Sony party for the movie.
‘It’s been a great thing for the company. It introduced Facebook to certain territories where there wasn’t Facebook,’ Rudin said. (Of course, it all broke right for the movie -- Facebook’s negative reaction early helped drive interest in ‘The Social Network’ when it was first opening.)
Meanwhile, executive producer Kevin Spacey said he hoped the movie affected, well, something else. ‘These films have value,’ he said. Studios ‘should take some of the profits of the big tentpole movies and make these kinds of movies. Don’t leave it to the independent world.’
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--Steven Zeitchik
Photo from left: ‘The Social Network’ executive producer Kevin Spacey, producers Cean Chaffin, Dana Brunetti, Scott Rudin and Michael De Luca pose with their Golden Globe. Credit: Lucy Nicholson / Reuters
