Mark Wahlberg tells the world that, if it's anyone, it's him [Video]
"The Fighter" is starting to cross over into cultural spoof territory. But then with Marky Mark, dramatic speeches and Boston accents, it was probably only a matter of time. Below, a riff on Micky Ward's not-you moment of empowerment, complete with George Costanza, Emilio Estevez and Cookie Monster.
Elsewhere on the viral-video front, Fox Searchlight and James Franco continue to embrace the I'm-not-sure-I-can-watch-that reactions to "127 Hours." After the studio created a T-shirt and a website tweaking those who either didn't see or couldn't watch the movie, Franco's grandmother offers a jab at her own in this home video. Despite plaudits and awards attention, the campaign hasn't quite worked yet: Only about 1.3 million people have given the critically well-regarded Danny Boyle film a shot.
-- Steven Zeitchik