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Can China pull an 'Avatar' in reverse?

December 20, 2010 |  5:27 pm

1 American movie studios love doing business in China — “Avatar” grossed more in the world’s most populous nation than any territory besides the United States.

Now the country’s China Lion Film Distribution and Huayi Bros. want to see if the opposite might work, and will release "If You Are the One 2" in American multiplexes the same day it premieres in Chinese theaters. China Lion said the simultaneous release, set for Dec. 24, is the first day-and-date premiere for a Chinese film in both America and China.

Writer-director Feng Xiaogang’s “If You Are the One 2,” a sequel to his 2008 romantic comedy, is the second U.S. release for China Lion, which also distributed Feng's “Aftershock.”  That film, China's biggest box-office hit, is the country’s official submission for the foreign language Academy Award.

“If You Are the One 2” will premiere in about 20 AMC and Cineplex locations, China Lion said.

-- John Horn


 
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