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Oscilloscope howls with James Franco

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It wasn’t the most well-received movie in Sundance history, but anyone into the Beat movement or James Franco will now have a chance to see ‘Howl,’ the story of Allen Ginsberg and his famous obscenity trial.

Oscilloscope, the upstart film company co-founded by former Beastie Boy Adam Yauch, has picked up North American rights to the movie and will turn it around for Sept. 24, when it will mount a limited theatrical release as well as premiere the film on VOD.

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Rob Epstein and Jeffrey Friedman direct the dramatized true story, which stars Franco as iconic Beat poet Ginsberg and cuts among a reenactment of the trial, interviews with Ginsberg (Franco) and animated sequences meant to illustrate the poem.

The film could face a tough marketing climb; it might otherwise have relied on critical attention, but if the reviews mirror the Sundance reception, that might not quite work. A hint at how the company will market the film came with a line from Oscilloscope executive David Fenkel, who said that the filmmakers ‘put together a great cast, led by a performance by James Franco that people will be talking about for years.’

-- Steven Zeitchik

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