Does fewer Super Bowl movie spots mean better Super Bowl movie spots?
So it may not be the worst thing in the world that we're seeing fewer ads this year, as only three studios (campaigns for approximately seven movies) splurge on the $3-million buys. Studios instead are relying on the more cost-effective province of Comic-Con and the Web. (Paramount, responsible for all three of the aforementioned spots, has opted for just those avenues for "Iron Man 2," holding back on a Super Bowl ad for the film despite the massive success of an "Iron Man" commercial two years ago.)
Still, the reaction to the trailers does have a way of foretelling quality and commercial reception, which is why ads for the likes of "Shutter Island," "Alice in Wonderland" and, possibly, "The Prince of Persia" will be watched closely when the game kicks off momentarily. In the meantime, behold one of the 2009 gems. It's a low bar; someone, for the love of Peyton, please kick it over.