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'Avatar' honored with first award from new 3D Society

February 23, 2010 |  7:01 pm


“Avatar” picked up another award Tuesday night, but Oscar prognosticators probably shouldn't read anything into it -- “The Hurt Locker,” "Up in the Air" and “Inglourious Basterds” weren’t eligible.

James Cameron’s blockbuster was named best live-action 3-D feature by the month-old International 3D Society, kicking off its inaugural Lumiere Awards at Grauman's Chinese Theater in Hollywood.

“Up,” also in the running for Academy Award best picture honors, was honored as best animated 3-D feature, and another Pixar work, “Partly Cloudy,” won in the category for best short 3-D motion picture/narrative.

The International 3D Society was formed Jan. 21 with a stated mission of advancing “the achievement of professionals working in the arts and technologies of Stereoscopic 3D.” Its board of governors includes a diverse group -- studio executives, the heads of 3-D and post-production houses and even a PhD at UC Berkeley's school of optometry. The awards were voted on by more than 100 film industry 3-D experts, a spokesman for the group said.

Among other winners Tuesday were the Imax film “Under the Sea 3D” as best 3-D documentary, “G-Force” as best 2-D-to-3-D converted feature, and “Avatar’s” Neytiri (played by Zoe Saldana) as best 3-D character of the year.

-- Lee Margulies

Photo of Neytiri from "Avatar": WETA / Associated Press

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I saw the movie Avatar in Imax 3D. I admit, it wasn't that good, but it wasn't bad either. The movie is pretty much all the work of a computer. I'd like to see movie with real human beings, than creepy alien-like creatures. Some people thought there was too much violence and couldn't bear all the action and fighting,. Wasn't that bad, but isn't worth watching again. I've seen way better movies.

I've seen Avatar, The Movie in IMAX and 3-D. Loved it in both formats. Plan to see it again before it leaves IMAX. Avatar is not for everyone and not everyone is going to "get" it. But, based on the box office receipts in the U.S. and the fact that it has held the #1 spot in Europe for 10 weeks straight, there are millions upon millions of people that "got" it. Will it win an Academy Award--never--really doesn't matter to those that love the movie. Instead of watching the awards, I will be at the theatre--watching Avatar.

Avatar was real people. It is just like any other live action movie except it's post production was taken to the extreme. Like rotoscoping it is the real thing. Maybe you have some "special difference" but to see this movie in Imax 3d and still not appreciate it on a technological level is naive.

Awesome. They realized 3D is the future of film, so why not get the award for it going now?
Avatar fan site www.Naviblue.com

A new 3D society gives an award to "AVATAR"...is anyone really reading this? No kidding they were going to give the award to "AVATAR"....this article or lack there of is a joke. *SPOILER ALERT* "AVATAR" does well at box office.

was this award made up so that when Avatar doesn't win best pic or best director it can say its won this?? 3D may well be the future of film but DVD, BlueRay and television technology have some way still to go before they can mass produce 3D versions-


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