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Online holiday shopping up 15% this year so far, ComScore says

December 19, 2011 |  7:49 pm

A QR code is attached to a guitar for sale.

After a heavy week of online shopping, spending on e-commerce this holiday season is up 15% compared with the same period last year, according to research firm ComScore Inc.

From Nov. 1 to Dec. 16, American shoppers spent a total of $30.9 billion online, up from $26.9 billion during the same 46 days last year, ComScore said.

Last week was an especially busy time online as shoppers shelled out more than $1 billion on each of four separate days. Monday (Dec. 12) saw $1.13 billion in online sales. In second place was Friday, a.k.a free shipping day, with $1.07 billion.

This week "may see another strong day or two" of online sales, ComScore Chairman Gian Fulgoni said, but "it's clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas."

Fulgoni predicted that the Monday after Thanksgiving, known as Cyber Monday -- which saw $1.25 billion in online spending -- probably would be the biggest online shopping day for the second year in a row.

The Internet has played an increasingly important role in the behaviors of consumers, who are increasingly turning to their computers and mobile devices to shop, and of retailers, who are scrambling to accomodate and attract increasingly tech-savvy shoppers.

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-- Shan Li

Photo: A quick response code, also called a QR code, is attached to a guitar at the EBay Christmas pop-up store in London on Nov. 29. Credit: Chris Ratcliffe / Bloomberg

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