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McDonald’s LivingSocial deal battles $2 Subway sandwiches

December 1, 2011 |  9:50 am

Bigmac

As if the value menu wasn’t enough, fast-food giants McDonald’s Corp. and Subway are going head-to-head with deep discounts Thursday on marquee meal items.

McDonald’s is pairing with daily deals site LivingSocial Inc. to offer vouchers for five Big Mac and five orders of French fry -- worth $26 -- for $13. LivingSocial will parcel out 1 million voucher booklets, which will be mailed rather than downloaded and printed online.

By teaming with McDonald’s and other large chains such as Whole Foods Market, LivingSocial seems to taking a cue from competing site Groupon, which has run major deals with national retailers such as Gap.

Also Thursday, Subway is selling its 6-inch Meatball Marinara and Cold Cut Combo sandwiches for $2 each. The limited offer, which runs through the end of December, is part of what the sandwich chain calls Customer Appreciation Month.

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-- Tiffany Hsu

Photo: A McDonald's Big Mac. Credit: Keith Srakocic / Associated Press

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