Red Roof Inn launches redesign based on guest suggestions
If you could redesign your hotel room, what would you include?
Red Roof Inn, one of the nation’s largest budget hotel chains, has launched a $90-million redesign effort this month for its nearly 350 hotels across the country based on the comments of thousands of guests in Texas, Georgia and Ohio.
The data was collected from email surveys taken over the last 12 to 18 months.
The top request by guests was for more electrical outlets in each room to power all of those smartphones, e-readers and other mobile electronic devices. The chain said it will add a minimum of four extra outlets per room as part of the redesign project.
The second most requested change was to install flat-screen TVs. The hotel chain plans to put 32- and 37-inch flat screen TVs in every hotel room nationwide by the end of 2012.
Other changes that are coming as a result of the guest survey are new wood-like flooring instead of carpeting, more powerful shower heads and more bathroom counter space.
“When someone is traveling, they want to feel at home, or better,” Red Roof President Andrew Alexander said in a statement.
The Red Roof Miami Airport hotel will be the first to get the upgrade. The chain’s 12 hotels in California should get the redesign work completed by the end of 2014.
-- Hugo Martin
Photo: A rendering of a renovated Red Roof Inn room. Credit: Red Roof Inn