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H&M to launch line inspired by 'Girl With the Dragon Tattoo'

December 8, 2011 |  6:08 am

Cheap-chic retailer H&M is going edgy and punk with its new collection inspired by the upcoming thriller, "The Girl With the Dragon Tattoo"
Cheap-chic retailer H&M is going edgy and punk with its new collection inspired by the upcoming thriller, "The Girl With the Dragon Tattoo."

The film's costume designer, Trish Summerville, created the 30-piece collection based on the sartorial styling of Lisbeth Salander, the hacker genius heroine at the center of the upcoming movie, which is itself based on a Swedish crime novel of the same name.

In the book by Steig Larrson, the character Salander is a smart, socially awkward private investigator with a penchant for nose rings. On the silver screen, Summerville said she created a look that is "very real and very lived in," with pieces designed to act as "armor from the world."

Summerville tried to infuse those designs into the H&M line, which has the "dark urban feel" that defines the character, with "leather jackets and trousers, torn jeans and slouchy hoodies all in industrial shades of black, gray, worn white or dark red," H&M said in a statement.

Leather jackets, coats, cardigans, pants, skirts, tees, shoes and accessories are all included in the collection, scheduled to be available Dec. 14 in about 100 H&M stores worldwide as well as online.

H&M has already successfully pulled off several design collaborations, but with luxe brands such as Lanvin and Roberto Cavalli. Its last partnership with Versace motivated shoppers to camp out in front of stores the night before the opening.

It remains to be seen whether trend-hunters will snap up Salander's particular slice of edgy cool.

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Photo: Costume designer Trish Summerville together with the models from the Dragon Tattoo campaign. Credit: H&M

 

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