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Hanson's MMMHop beer and other celebrity beverage ventures

December 1, 2011 | 11:14 am

Hanson
Hanson burrowed into our heads with their hit 1997 song "MMMBop." Now they want space in our gullets with their soon-to-be-released beer MMMHop IPA.

This is not a hoax. The band -- composed of brothers Isaac, Taylor and Zac -- said so themselves this week.

“We of course make records -- they are fundamental to what we do,” said Zac Hanson during a speech at Oxford University Union, according to the Toronto Star. “But we wanted to create a brand so that our fans have a greater experience ... in fact, we are soon going to be selling our own beer.”

“I’m not even joking,” he added.

The members of the boy band wouldn’t be the first celebrities to transition from stumping for beverages to helping develop the drinks.

In June, the band Train -- of “Drops of Jupiter” fame -- introduced its “Save Me San Francisco Wine Club” and offered samples of a petite Syrah named after its hit song. Not long after, N.E.R.D. musician Pharrell Williams helped liquor company Diageo launch “Qream” -- a cream liqueur directed at women.

In the fall, British band Elbow began selling its “Build a rocket, boys!” golden ale, named after their most recent album, in pubs, universities and some retailers.

Rocker Marilyn Manson has a signature brand of absinthe called Mansinthe. Van Halen singer Sammy Hagar helped found the Cabo Wabo Tequila brand. Former White Sox baseball player Frank Thomas revealed his Big Hurt Beer this year.

Hanson’s Indian Pale Ale supposedly is arriving in stores next year. But although the band already has a board game (Hansonopoly) under its belt,  don’t expect it to venture too far into the retail space.

“We will never make dolls, lunch boxes or toothbrushes that play our songs, for example,” Zac Hanson said.

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-- Tiffany Hsu

Photo: Hanson in 1998. Credit: Joe Pugliese

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