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Google wants to compete with Amazon's quick delivery, report says

December 1, 2011 |  6:59 pm

Google

It seems tech titan Google wants to tango with rival Amazon.com by venturing into the world of online shopping.

According to the Wall Street Journal, which cites two people familiar with the matter, Google is interested in creating a cheap, one-day shipping service for online shoppers.

Launching such a service would be a direct assault on online retail giant Amazon, which offers two-day shipping with no minimum purchase for a flat fee of $79 a year (under its Amazon Prime program).

The two giants have recently begun poaching each other's businesses, the WSJ reports, with Google selling digital content directly to consumers and Amazon gaining ground as an online advertising heavyweight.

Google has approached several large retailers such as Macy's, Gap and OfficeMax to test their interest in the shipping project, WSJ said. The idea is to incorporate the service as an option for consumers browsing for products on the sites of partner retailers, the report said.

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-- Shan Li

Photo: Google's logo outside its headquarters building in Mountain View, Calif. Credit: Clay McLachlan / Reuters 

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