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Sears and Kmart roll out virtual shopping walls for toys

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This holiday season, Sears and Kmart are testing out shopping walls to empower smartphone owners to buy toys on the go.

The walls, which feature pictures of toys for sale from Sears and Kmart along with a quick response bar code for each item, will be located temporarily at malls, bus shelters, subway stations, airports and movie theaters. While waiting for a bus or browsing the mall this season, shoppers scan a QR code with their smartphone to buy a particular toy right on their device.

"Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives," said Julia Fitzgerald, chief digital engagement officer of toys and sporting goods for Sears.

The walls will be available at several movie theaters in the Los Angeles area, including the Regal Long Beach 26, AMC Burbank 16 and the Regal Irvine Spectrum 20.

Virtual shopping walls have already been tested overseas. British grocery giant Tesco has rolled out similar walls virtually stocked with more than 500 popular items at a busy subway station in Seoul, South Korea. On their phones, shoppers can scan and order groceries and other products to be delivered to their doorstep.

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--Shan Li

Photo: Denise Vazquez with her son Matthew, 1 at the Sears toys department in the Sears store in Torrance on Oct. 29, 2010. Credit: Lawrence K. Ho / Los Angeles Times

 

 
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