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Pizza Hut to offer DirecTV at some of its restaurants

Pizza
Some Pizza Hut customers will soon be able to get dinner and TV shows all in the confines of the fast-food restaurant.

NPC International Inc., the world’s largest Pizza Hut franchisee, has started installing satellite TV in hundreds of its Pizza Hut locations across the nation. The Overland Park, Kan., company has partnered with Bulk TV & Internet, a supplier of DirecTV services, to offer diners television programming with their hand-tossed pizza.

Pizza Hut is the latest fast-food chain to offer television and cable service. Last month, McDonald’s announced it was launching the McDonald’s Channel, a digital network that will run local school sports, movie previews and human interest stories.  The venture, which has already rolled out in San Diego, Los Angeles and Las Vegas, will be set up in 800 McDonald’s restaurants in Southern and Central California in the next few months.

NPC International operates 1,152 Pizza Hut franchises 28 in states. The company expects the installations to be completed by the end of next year.

Related:

Would you like TV with that Big Mac?

As income rises, so does fast-food consumption, study finds

Rainforest Cafe owner Landry's to buy McCormick & Schmick's

-- Angel Jennings

Photo: Mario Liberati loads his plate with pizza at a Carson-area Pizza Hut restaurant. Credit: Michael Edwards / Los Angeles Times

 
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