Naked Juice not so natural, lawsuit says

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There’s more to Naked Juice than the Monrovia-based juice company promotes in its advertising, according to a lawsuit filed in Los Angeles County Superior Court.

The lawsuit accuses Naked Juice and parent PepsiCo Inc. of marketing juice products as “all natural” when they actually contain “unnaturally processed and synthetic ingredients.”

Those ingredients include zinc oxide, ascorbic acid, cyanocobalamin and others.

“Consumers were deceived into believing that the unnatural products were in fact natural substances,” but were actually created through ‘artificial and mechanical means,’ the lawsuit said.

Andrea Foote, a spokeswoman for Naked Juice, said the company by policy does not comment on pending litigation.

“We stand behind the juices that we craft and we’re committed to full compliance with labeling laws and regulations,” she said.

The lawsuit, filed Monday by Los Angeles consumer Gina Park, seeks certification as a class action. It accuses Naked Juice of violating California’s Unfair Business Practices Act and seeks unspecified monetary damages and an injunction ordering the company to discontinue its marketing practices.

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-- Stuart Pfeifer