After Black Thursday and Black Friday comes Small Business Saturday
After ditching turkey prep on Thanksgiving Thursday to shop and then braving throngs on Black Friday to shop some more, do consumers have it in them to head out on Small Business Saturday for even more shopping?
American Express, which launched the nationwide effort last year to boost revenues at local businesses, thinks yes.
Small Business Saturday helped independent merchants pull in 28% more sales in 2010 than they did the same day in 2009, according to American Express. Organizers say that 89 million consumers are expected to “shop small” this weekend.
About 2.5 million people have liked Small Business Saturday’s Facebook page. To help shop owners prepare, organizers gave away $100 in free Facebook advertising to the first 10,000 who signed up.
FedEx gave away $1 million in gift cards to 30,000 Facebook fans to use on Saturday and also handed out another 10,000 cards directly to its customers.
Culver City is hosting a commemorative event at Sawtelle and Sepulveda boulevards, similar to other planned celebrations around the country.
-- Tiffany Hsu
Photo: Main Street at Disneyland. Business owners are hoping shoppers turn out for Small Business Saturday. Credit: Irfan Khan / Los Angeles