Money & Company

Tracking the market and economic trends
that shape your finances.

« Previous Post | Money & Company Home | Next Post »

McDonald's McRib pork sandwich returns

October 24, 2011 |  9:05 am

McDonald’s McRib is back again
McDonald’s McRib is back ... again.

For the second time in as many years, the barbecue-sauce-slathered pork sandwich will start showing up in McDonald's restaurants nationwide.

When the McRib made a limited-time reappearance last fall after a 16-year hiatus, customers went whole hog and drove up McDonald's U.S. sales 4.8% in November.

All this for a sandwich that doesn't even live up to its name. There are no ribs to speak of in the McRib -– just a pressed, boneless patty. There are also slivers of onions and pickle slices.

But the product has inspired legions of fans, Facebook pages and even a McRib Locator mapping website that tracks McDonald's restaurants that sell the sandwich.

On Twitter, reactions were mixed.

Many said the McRib bested the likes of John Travolta, Brett Favre and Jason Voorhees for the top McComeback. Wrote one customer: "FACT: 99% of people want the McRib to come back. We are the 99%. #occupymcrib.” Another claimed to have once followed the sandwich as it became available across the country.

But other tweeters were appalled. "Americans just got a little bit fatter," one complained. "It's just nasty," wrote another. "Ewwwwwwwwwwww," said a third.

Either way, the McRib is to go back on the lam on Nov. 14, with restaurant operators making the product only when they feel like it.

RELATED:

Would you like TV with that Big Mac?

McRib's brief return has fans buzzing

-- Tiffany Hsu

Photo: The McRib. Credit: McDonald's

Comments 

Advertisement










Video