Food trucks still among 'hottest trends,' says restaurant group
More than a quarter of those people made a purchase from one of the vehicles, according to the National Restaurant Assn., which called food trucks "one of the hottest trends in the restaurant industry."
But it's a phenomenon that for now seems more focused in the West and Northeast rather than the South and Midwest. Many pioneering gourmet trucks, such as the Kogi BBQ fleet, emerged in Los Angeles just as consumers were beginning to feel the squeeze of recession.
Now, brick-and-mortar companies are starting to get in the game. Nearly six in 20 customers surveyed by the restaurant association said they would check out a food truck if their favorite eatery offered one.
Popular local restaurants such as Border Grill and Homeboy Industries have already sent trucks out to rove the streets, along with vehicles from larger chains such as California Pizza Kitchen.
-- Tiffany Hsu
Photo: Tan Ho, Ryan Nguyen, Matthieu Pham and Iyad Sarsour eat their lunch, bought from food trucks, in Costa Mesa. Credit: Mark Boster / Los Angeles Times