Restaurants to draw one-third of Americans over Labor Day weekend
High demand is especially reassuring for East Coast eateries worried that tourists will shun the area in the aftermath of Hurricane Irene, the National Restaurant Assn. said.
The group found that a quarter of consumers, many of them middle-aged, will visit a restaurant over the long weekend while 15%, most of them younger, will opt for takeout. For 5%, both options will be a good bet.
Over the summer, 66% of survey respondents said they visited a restaurant while on vacation. Seeking shelter from the heat, 17% of dining patrons said they ate out to help cool down. Special summer deals such as Restaurant Week promotions and happy hours clinched the deal for 12% of consumers.
-- Tiffany Hsu
Photo: Is this 32-ounce porterhouse steak from Cut in Beverly Hills the kind of food Americans will be ordering over Labor Day weekend? Credit: Los Angeles Times