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Oakland solar firm Sungevity expands east, woos customers with free ice pops

August 2, 2011 |  3:59 pm

PRN5-SUNGEVITY-ICE-POP-TRUCK-1yHigh On the East Coast, does a free ice pop translate into new solar panel customers?

Sungevity is about to find out. The Oakland-based residential solar company is sending a bright orange truck stocked with the icy treats around the five Northeastern states where it is expanding its business.

The truck, powered by biodiesel and the sun, is also equipped with iPads where ice pop munchers can multitask by getting a free quote on solar panel installations.

The sweet setup will hit music festivals, farmers markets, minor league baseball games and other events in New York, New Jersey, Maryland, Massachusetts and Delaware. Last month, Sungevity bought up all the advertising space on an Amtrak line running through the states.

The company is hoping its unconventional advertising will help endear its solar offerings to the promising East Coast market. Like competitors and fellow Bay Area companies SunRun and SolarCity, which have already made headway in the area, Sungevity has a solar lease program designed to cut back the heavy upfront costs of installation.

RELATED:

Solar electric lease firm Sungevity expands to Los Angeles DWP service area

SolarCity sees bright future for residential solar systems

-- Tiffany Hsu

Photo: Sungevity's biodiesel, solar-powered ice pop truck tours the Northeast. Photo: PRNewsFoto/Sungevity

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