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Kraft cuts prices 6% for Maxwell House and Yuban coffee

August 23, 2011 | 10:40 am

Coffee Perhaps taking a cue from J.M. Smucker, Kraft Foods Inc. said it is lowering its coffee prices by about 6%.

The price cut covers its Maxwell House and Yuban brands and equates to about 20 cents per pound for roast and ground coffees and 2 cents an ounce for instant coffees.

Last week, Smucker said it was slashing the cost of its Dunkin’ Donuts and Folgers lines as coffee bean prices begin to drop. A rough growing season had forced coffee companies to hike up their prices earlier in the year.

Kraft’s move doesn’t include its Gevalia, Tassimo and Maxwell House International brands, said spokeswoman Bridget MacConnell.


Coffee prices are getting a jolt

J.M. Smucker Co. cuts coffee prices 6%

-- Tiffany Hsu

Photo: A cup of coffee may cost you a little less if you shop right. Credit: Mariah Tauger / Los Angeles Times