Mayan group's logo too much like Toucan Sam, Kellogg's squawks
The cereal giant has asked a Bay Area Mayan nonprofit organization to remove an image of the tropical bird in its logo, claiming that it could be confused with Kellogg’s trademarked Froot Loops mascot, Toucan Sam.
Dozens of toucan species exist. The Toucan Sam variety -- known to kids as the bird on TV that “follows his nose ... it always knows” -- has been around since 1963, according to its Kellogg's bio.
Kellogg's, based in Battle Creek, Mich., did not immediately provide comment.
The group added its own accusation: Kellogg’s Froot Loops advertising strategy sends racist messages to its young target audience with the presence of a dark-skinned villain named the Greedy Witch Doctor who steals from children, it said.
-- Tiffany Hsu
Images, from top: Boxes of Kellogg's cereals on a grocery store shelf; the Maya Archaeology Initiative logo. Credits: Gene J. Puskar / Associated Press; Maya Archaeology Initiative
Video: Pepper Films Inc.