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Zillow shares surge on their opening day

July 20, 2011 | 11:48 am

For the moment at least, Zillow Inc. is a McMansion.

Shares of the online real-estate firm bounded out of the gate Wednesday -- more than tripling in their opening minutes as a public company before easing back to settle in around $35 by midday, still up 75% or so with less than two hours left in the trading day.

The Seattle-based company listed on the Nasdaq Stock Market under the ticker symbol "Z."

The rousing debut, if it holds, is another example of the Internet-stock fever sweeping the market. Zillow's surge follows similar first-day leaps by its Internet brethren LinkedIn Corp. and HomeAway Inc.


[Updated: Zillow shares closed up $15.77, or 79%, to $35.77.]

The jump owes partly to the limited number of shares Zillow sold -- only 3.5 million -- despite the copious salivating from investors lately over Internet IPOs. That helped push up the stock from the $20 at which it was priced Tuesday night.

By comparison, Skullcandy Inc., a music headphone company that also made its debut Wednesday morning, has traded up just a few cents from its $20 IPO price.

Zillow's price surge is a potential cautionary note given that the company hasn't turned a profit in its seven-year history, although it is expected to later this year. Also, by one estimate Zillow controls less than 6% of the Internet real-estate market.

Pundits will continue to debate whether the latest fury for Internet stocks is a replay of the frenzy in the late 1990s that preceded the bursting of the dot-com bubble.

But one feature of Zillow's IPO had eerie overtones.

At least one buyer had the misfortune of buying in at $60 -- saddling the unlucky soul with an immediate loss.

That dynamic -- a relative handful of buyers getting stuck with outrageously high prices -- was fairly common a decade ago. It often occurred because unsophisticated individual investors put in "market" orders -- instructions to buy regardless of the price.

No one's hoping Zillow fulfills its lofty investor expectations more than that buyer.

-- Walter Hamilton