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NBC holds on to the Olympics [video]

June 7, 2011 |  4:13 pm

 

NBC said today it won the rights to broadcast the Olympics through 2020 for a whopping $4.38 billion.Why would the network make such a big bid when it lost money on the Vancouver games? Reporter Joe Flint explains in the video, above, and in his Company Town blog post.

 

RELATED:

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New NBC Sports chief Mark Lazarus is no stranger to big deals

Comcast to invest additional $300 million for NBCUniversal programming

 

--Pat Benson

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