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NBC holds on to the Olympics [video]

June 7, 2011 |  4:13 pm


NBC said today it won the rights to broadcast the Olympics through 2020 for a whopping $4.38 billion.Why would the network make such a big bid when it lost money on the Vancouver games? Reporter Joe Flint explains in the video, above, and in his Company Town blog post.



NBC expected to announce deal for Olympics

New NBC Sports chief Mark Lazarus is no stranger to big deals

Comcast to invest additional $300 million for NBCUniversal programming


--Pat Benson