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Retail roundup: Bookstore chains, Westfield family program, Lands' End swimsuit campaign

May 21, 2011 |  6:00 am

-- It's been a busy week for the nation's most well-known bookstore chains. On Thursday, Barnes & Noble announced that it had received a buyout offer from Liberty Media for $17 a share in cash. And Borders is reportedly in talks with a potential bidder; a deal would help keep the company, which filed for Chapter 11 bankruptcy protection in February, operating as a going concern.

-- Mall owner Westfield will offer its Westfield Family program for the third year. The free membership program is offered at 30 shopping centers around the country and includes family-friendly activities, events, promotions and amenities. New this year to the program are Westfield Family Fun Days, two free activities a month geared toward children ages 2 to 5 and their parents.

-- Lands' End wants to help boost women's self-confidence as summer approaches. The apparel retailer is launching a National Swimsuit Confidence Week starting Monday. The company says the movement was created to "celebrate women of all shapes and sizes as well as educate and inspire them to embrace their swimsuit beauty." Lands' End has partnered with Curvy Girl Guide to kick off the campaign. On Monday, 21 Curvy Girl writers will pose in their Lands' End swimsuit and post the photos on Facebook.

-- Andrea Chang

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