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Women lean practical in car purchases; men go for brawn and speed

April 7, 2011 |  9:26 am

Gals like Minis and Kias while guys lean to Porsches and trucks.

That’s the finding of a TrueCar.com analysis of gender differences in car buying.

“The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle,” said Jesse Toprak, a TrueCar analyst.

The brand with the highest percentage of retail sales to females in 2010 was Mini, 47.9%, followed by Kia, 46.8%, and Honda, 46%. 

Lamborghini The top 10 individual models that had greater than 50% women buyers and at least 1,000 retail sales in 2010 were: Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and Hyundai Tucson.

Men were the primary buyers of super-expensive, small-volume and exotic cars. Men accounted for 93.6% of Ferrari buyers and accounted for more than 90% of the buyers of Lotus and Lamborghini.

The top 10 individual models that had greater than 50% male buyers and at least 1,000 retail sales in 2010 were: Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and Audi S5.

See the full chart.

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-- Jerry Hirsch
Twitter.com/LATimesJerry

Photo: More than 90% of Lamborghini buyers are male. Credit: Bloomberg News

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