Women lean practical in car purchases; men go for brawn and speed
Gals like Minis and Kias while guys lean to Porsches and trucks.
That’s the finding of a TrueCar.com analysis of gender differences in car buying.
“The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle,” said Jesse Toprak, a TrueCar analyst.
The brand with the highest percentage of retail sales to females in 2010 was Mini, 47.9%, followed by Kia, 46.8%, and Honda, 46%.
The top 10 individual models that had greater than 50% women buyers and at least 1,000 retail sales in 2010 were: Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and Hyundai Tucson.
Men were the primary buyers of super-expensive, small-volume and exotic cars. Men accounted for 93.6% of Ferrari buyers and accounted for more than 90% of the buyers of Lotus and Lamborghini.
The top 10 individual models that had greater than 50% male buyers and at least 1,000 retail sales in 2010 were: Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and Audi S5.
See the full chart.
-- Jerry Hirsch
Photo: More than 90% of Lamborghini buyers are male. Credit: Bloomberg News