Money & Company

Tracking the market and economic trends
that shape your finances.

« Previous Post | Money & Company Home | Next Post »

Readers offer new slogan ideas for pork, still the other white meat

BabePig Last week, the L.A. Times reported that the National Pork Board had pushed aside its famous “other white meat” ad campaign and herded out a new official slogan: “Pork: Be inspired.”

The industry group has said it will spend $11 million to advertise the new slogan. It’s unclear how much they spent coming up with that marketing gem.

I was pretty sure there were better ideas out there. For free. I mean, really. How tough could it be?

Turns out, it’s not that tough. Readers posted suggestions on The Times’ Money & Co. blog, and e-mailed in ideas, that were funny, quirky and downright odd.

Other people were less than amused by this tongue-firmly-tucked-in-cheek call for ideas.
All I can say is this: You’re absolutely entitled to your opinion. Thank you for sharing it with me. Thank you for reading the Los Angeles Times. And you’re right. I’m not a professional comedy writer. I just have a strange sense of humor, I suppose.

I promised that I would highlight the best of the ideas readers sent in, so let me stop hogging space. Credit is listed after each would-be slogan:

Pork: the gateway meat.
• Zuez Ochoa, of Salem, Ore.

Getting High On The Hog
• Larry Haynes, of Pasadena

Pork: Bacon PHAT Is Where It's At
• Amy Kaspar, of Chicago, Ill.

Pork -- pig out on us!
• Jerry Rioux, of Nipomo, Calif.

Pig out!
• Teresa, from a post to the Money & Co. blog

Pork: the better white meat
• Jacqueline Ochsner, of Santa Monica.

Squeal of fortune.
• Zuez Ochoa, of Salem, Ore.

Taste Satisfaction
• Brian Boorsma, of Sherman Oaks

-- P.J. Huffstutter

Photo: Image from the movie "Babe: Pig in the City." Credit: Carolyn Johns /Universal Studios

 
Comments  ()

Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video




Categories


Archives