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Black Friday Notebook: Some shoppers not impressed with Apple store deals at South Coast Plaza

November 26, 2010 | 11:54 am

SOUTHCOAST  Though lines formed outside the Apple store at South Coast Plaza, many customers there were just browsing. 

“I’ve been up since 2 a.m. trying to scope out deals with nothing really in mind,” said Paul Sarabia, 23.

The Cal State Fullerton student from Villa Park is working two jobs this holiday season, one as a bartender and another as a clothing store sales associate.

He was thinking about buying an iPhone or a case for his Macbook Pro, but only if the items were on sale. The company put out a teaser ad for Black Friday earlier this week.

“Before, I would have bought it and I would have been more liberal with my spending,” he said. “But now things are tighter so I need to think about what I'm buying."SOUTHCOAST1

Saud Alibrahim, 22, a student at UC Irvine, was in line at 4:30 a.m., waiting for the store to open, hoping for steep discounts on the iPad.  

“I prefer Apple,” he said. “It’s the best, even if it’s more expensive.”

That was before he found out that the markdown on the tablet was only $40. Disappointed, he left, hoping for better deals on apparel at Diesel.


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-- Nardine Saad

Photos: Shoppers showed up in force for Black Friday bargains at South Coast Plaza in Costa Mesa. Credit: Mark Boster/Los Angeles Times