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Westfield kicks off second season of family-oriented mall offerings on Saturday

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Shopping center developer Westfield Group kicks off the second season of WFamily, a family-oriented program for shoppers, at select malls on Saturday.

The free-membership club includes activities geared toward children and perks for parents such as preferred family parking, family lounges and a special kids’ section in the food court.

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The company’s centers in Culver City, Santa Anita and West Covina are among those participating in WFamily this weekend and will feature activities such as face painting, balloon artists, performances and giveaways. Special retailer promotions include samples from Wetzel’s Pretzels and Red Ribbon Bakeshop.

The program also includes monthly themed play dates such as a mom-and-me makeover on June 11 and a pajama party on Sept. 10.

The WFamily program runs through October. All events are free and open to the public.

-- Andrea Chang

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