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L.A. makes a play for Comic-Con on Facebook

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The City of Angels is taking its fight online.

Since organizers of Comic-Con said they have outgrown the San Diego Convention Center -- the festival’s home since the 1970s -- L.A. and the city of Anaheim have launched campaigns to lure the celebration of comic books and pop culture.

Anaheim created a Facebook page last month to promote itself to Comic-Con attendees. L.A. did the same Thursday. [Updated: The Anaheim Facebook link has been fixed. An earlier link was to a WizardWorld page.]

Landing the four-day festival, held in July, would be a huge coup for either city. The convention draws 125,000 visitors who spend up to $60 million on hotels, food and souvenirs during the gathering.

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But San Diego officials took action this week to expand that city’s convention center, locking in an agreement to buy six acres of adjoining land for $13.5 million.

-- Hugo Martin

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