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Easter spending expected to increase 1.7%, trade group says

March 17, 2010 | 12:11 pm

Consumers are ready for spring and plan to spend a little more on Easter this year, according to a survey released Tuesday by the National Retail Federation.

The trade group found that the average person will spend $118.60 on the holiday, up from $116.59 last year. Total spending for Easter, which falls on April 4 this year, is expected to reach $13.03 billion.
Eastereggs While spending on most items will remain the same as last year, children can expect more jelly beans, flavored marshmallows and gifts in their Easter baskets this year, the survey found. The average person will spend $17.29 on candy, compared with $16.55 last year, and $18.16 on gifts, up from $17.30. Other holiday purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30). 
When it comes to buying Easter merchandise, most Americans will shop at discount (64.8%) and department stores (33.2%). People will also head to specialty stores such as florists or gift and greeting card stores (22.0%), online (13.1%), specialty clothing stores (7.0%) and catalogs (3.7%).

Consumers 25 to 34 years old are expected to spend the most on Easter this year, at $136.79.

The trade group’s Easter survey polled 8,281 consumers from March 2 to March 10.

-- Andrea Chang

Photo: Decorated Easter eggs in Germany. Credit: Patrick Pleul / EPA