What do you think of Toyota's new commercial?
February 9, 2010 | 10:13 pm
Business reporter Sharon Bernstein writes today that Toyota Corp. faces a huge marketing challenge to reclaim its image of quality following recalls of millions of its vehicles. Capping a week of by-the-book crisis management, including television appearances by top executives, the beleaguered auto maker has begun to air a commercial aimed at restoring confidence in its vehicles. Does it do the job? let us know what you think. Below are a short video of Sharon talking about her story, and Toyota's commercial.
Here's Toyota's commercial: