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Toy Fair 2010: $10,000 teddy bear, anyone?

February 14, 2010 | 11:16 am

NEW YORK -- 2009 was all about the value toy. Is 2010 the year for the $10,000 teddy bear?GUND Snuffles 30th One-of-a-Kind

A one-of-a-kind plush bear was creating a buzz at the Gund booth at the American International Toy Fair in New York on Sunday. The Snuffles bear is made with white alpaca fur, features black Tahitian pearls for eyes and wears a 10-carat diamond necklace with a white gold chain.

The toy's value is a whopping $10,000 -- evidenced by the burly security guard standing watch over the glass-encased bear, which was also protected by a red-velvet rope barricade -- though it could go for more when it's put up for charity auction later this year.

Until then, Snuffles will be touring the country -- security guard in tow, no doubt.

-- Andrea Chang

Photo: You might not want to let your kid bring this $10,000 teddy bear to sleepovers. Credit: Gund