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David Lazarus asks, what's so hard about doing the right thing?

February 11, 2010 | 11:31 am

Toyota Motor Corp. is the latest big company to give the impression that it had dragged its feet before disclosing serious problems with its products.

Successfully responding to a corporate crisis -- like, say, having to recall millions of vehicles because they accelerate out of control or have trouble stopping -- isn't that complicated, consumer columnist David Lazarus writes in his column today.

David talks with experts who say you need to tell customers everything you know as soon as you know it, and you should never ever give the appearance that you're spinning the story or, worse, covering up bad news.