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Bloomingdale’s to open outlet stores

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Hoping to tap into consumers’ new frugality, luxury department store chain Bloomingdale’s plans to open several outlet stores this year.

The decision, announced today by parent company Macy’s Inc., calls for four outlets to open in summer or fall, with more locations planned for 2011 and beyond.

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The first four stores are scheduled to open in Paramus, N.J.; Miami; Sunrise, Fla.; and Woodbridge, Va.

“We have been studying the opportunities for entering the off-the-mall outlet business for some time, and the timing now is right given the consumer’s particular focus on value in addition to fashion and quality,” Terry J. Lundgren, Chief Executive of Macy’s Inc., said in a statement.

Bloomingdale’s joins other upscale retailers that operate outlet stores, including Neiman Marcus, Saks and Nordstrom.

The outlet stores will offer a range of apparel and accessories, including women’s, men’s, children’s, women’s shoes, fashion accessories, jewelry, handbags and intimate apparel, the company said.

“Bloomingdale’s outlet stores are an opportunity to expand our presence in new and existing markets, as well as to remove clearance from full-line Bloomingdale’s stores in a timely manner,” Chief Executive Michael Gould said. “The customer experience in these stores will reflect the Bloomingdale’s brand with a strong value message.”

Cincinnati-based Macy’s Inc. currently operates 40 Bloomingdale’s locations and about 800 Macy’s stores.

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-- Andrea Chang

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