‘Lovely Bones’ the next ‘Twilight’?

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While executives at Paramount and DreamWorks thought they were making a movie that would appeal to adults, testing has shown the only audience responding strongly to ‘The Lovely Bones’ is teenage and college-age girls.

After spending $150 million on production and marketing costs and counting on a broad -- and adult -- audience, Paramount suddenly is switching its marketing to target the ‘Twilight’ crowd.

Read Ben Fritz and Claudia Eller’s story in today’s Times.