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Black Friday: Macy’s in San Francisco

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Macy’s in San Francisco’s Union Square drew a slew of bargain hunters.

Some, like Carolyn Lim, 23, of Daly City, were motivated by steep discounts. In Lim’s case that included a half-price offer and a morning slash of 20%, plus a coupon for $10 off.

Ray Rubio, 26, a San Francisco radio station producer, landed two cashmere Alfani sweaters for the price of one, but he decided to skip the jousting matches taking place in the electronics department.

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“This is my first time in a couple of years, and the prices are a lot, lot lower,” he said. “The electronics stuff interested me, but I think I can wait for it.”

Battling for the bargains can be competitive, said Blake Simpson, 25, of San Mateo. She took home a 10-piece cookware set listed for $250 that came with three extra pieces and a $25 markdown.

“The deals are a lot better right now because the economy sucks and that makes it worth it,” the corporate affairs employee said. “Some things have already sold out, but I’m surprised there aren’t more people.”

Simpson and her friend Roxanne Franco, 31, of San Ramon also bought buy-one-get-one-free sweaters at Gap.

The house that Franco bought with her husband this year will take a chunk out of her holiday budget.

“We want to make sure we keep that roof over our heads,” she said. “So there will probably be more of the cookie making and not so much the extravagant gifts.”

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-- Alejandro Lazo in San Francisco

Photos: Black Friday shopping

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