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2010 Honda Element goes to the dogs -- in a good way

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Forget about making cars just to make drivers happy -- American Honda is rolling out the red carpet for their dogs too.

The 2010 Honda Element includes a luxurious Dog Friendly™ pet accommodation package with equipment like an extendable ramp for Rover to enter and exit the vehicle, a dedicated fan (because dogs get hot too), and a spill-resistant water bowl.

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‘The Honda Element has long been recognized as an accommodating vehicle for people with active lifestyles involving sports and hobbies,’ said Vicki Poponi, assistant vice president of Product Planning for American Honda.

‘The new Dog Friendly Element takes that concept to a whole new level with specially designed features for dogs and their owners.’

These features are more advanced than just four-legged frivolities -- they also improve the safety of transporting dogs in the car. The Dog Friendly equipment secures the dog in the Element’s cargo area with soft, seat-belt-grade nylon webbing, which keeps the dog from interfering with the driver and prevents pet and people injuries in the event of a frontal collision.

But the spoiled pooch can be proud of this ride: The Dog Friendly version (with an option price of $995) also includes a cushioned pet bed for afternoon naps and all-weather rubber floor mats decorated with an attractive toy bone pattern. Owners can brag about their Dog Friendliness with included emblems that stick onto the outside of the car.

You can even decorate the second row of seats with a dog-patterned cover that matches the dog’s bed fabric. Aww.

The 2010 Honda Element will be at dealerships nationwide by mid-October. Dog owners can purchase the Dog Friendly Element on Nov. 16.

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-- Kelsey Ramos

Photo credit: American Honda

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