Mini goes bizarre with new viral video ahead of tomorrow’s concept unveil

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The Mini brand has long been the automotive epitome of quirky self expression, so a bit of creative marketing is to be expected. But this new ‘Shining’-themed Frankfurt Motor Show teaser -- the third and final installment in a purely nonsensical marketing campaign -- is just plain out there. Nevertheless, all shall be revealed tomorrow when we finally get a glance at the two new concepts. Hopefully then the creepy ads will go away. Click through for past episodes.

-- Brian Alexander

Brian Alexander is a staff writer at DriverSide.com