Mini goes bizarre with new viral video ahead of tomorrow's concept unveil
The Mini brand has long been the automotive epitome of quirky self expression, so a bit of creative marketing is to be expected. But this new "Shining"-themed Frankfurt Motor Show teaser -- the third and final installment in a purely nonsensical marketing campaign -- is just plain out there.
Nevertheless, all shall be revealed tomorrow when we finally get a glance at the two new concepts. Hopefully then the creepy ads will go away. Click through for past episodes.
