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Gap's Piperlime adds women's apparel

September 11, 2009 |  3:47 pm

Piperlime, an online seller of shoes and handbags, is now offering women's apparel from a mix of brands including Marc by Marc Jacobs, 7 For All Mankind, Joie, J Brand and Juicy Couture.7 for all Mankind

"Apparel is an obvious next step,” said Jennifer Gosselin, vice president and general manager of Piperlime, which is owned by San Francisco-based Gap Inc. “Our customers have come to rely on Piperlime’s style expertise and advice, and we are thrilled to extend our fashion point of view into apparel.” 

With the expansion, Piperlime will offer about 65 clothing brands. The collection is focused on premium denim including Paige Premium Denim and Joe’s Jeans. Tops, dresses and knits from designer brands are also available and feature fall's hottest styles, such as distressed skinny jeans and boyfriend jackets.

In addition to apparel, Piperlime also carries more than 250 footwear brands for men, women and children. 

-- Andrea Chang

Photo: Piperlime's selection now includes apparel, such as this 7 For All Mankind skinny blazer. Credit: