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Money & Company

Baja Fresh burrito giveaway on Facebook

By W.J. Hennigan
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This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Baja Fresh’s last promotion involving free burritos was madness, but the restaurant chain is at it again.

It’s giving away free burritos with a large beverage purchase from 2 p.m. to 5:30 p.m. today at some of its locations. Check with your local restaurant. Many are not participating.

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To qualify for the deal, customers will need to become a fan of Baja Fresh on Facebook for the coupon. Then, print out your Facebook page.

Present the printout with a valid ID and you can help yourself to a free burrito -- as long as you pick up a large beverage in the process.

Why is all the verification necessary?

Back on July 22, Baja Fresh planned on giving away about 1,800 free burritos to fans who downloaded a coupon from its Facebook page. Instead, the coupon went viral, people made copies and Baja Fresh ended up giving away more than 50,000 burritos.

After cooking and rolling up 48,200 more burritos than planned, Baja changed the game plan.

-- W.J. Hennigan

Money & Company
W.J. Hennigan

W.J. Hennigan covered the Pentagon and national security issues from Washington, D.C., before leaving the Los Angeles Times bureau in November 2017. While there, he reported on war, counter-terrorism, and the lives of American service members from more than two dozen countries and previously covered the aerospace and defense industry from Los Angeles. Hennigan earned awards from the National Press Club, the Gerald R. Ford Presidential Foundation, and was a contributor to the Los Angeles Times coverage of the terror attacks in San Bernardino that won a Pulitzer Prize in 2016.

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