Money & Company

Tracking the market and economic trends
that shape your finances.

« Previous Post | Money & Company Home | Next Post »

Dress like a cow, get free chicken at Chick-fil-A

July 6, 2009 | 12:29 pm

 Oie_cow
How far are people willing to go for a free meal?

Find out Friday at one of Chick-fil-A's more than 1,400 restaurants. In honor of the company's fifth annual Cow Appreciation Day, any customer who dresses like a bovine gets a free combo meal. But tasteful furry ears or a cowbell necklace alone won't cut it -- the promotion only applies to those decked out head to toe in cow garb. Partial cow attire only will earn customers a free entree.

The Atlanta-based chicken chain's soft spot for cows can be traced directly to its marketing campaign that features cows wearing "Eat Mor Chikin" signs.

A Facebook photo contest will be held on the dress-up day. Parents also can start entering their children in the Kids' Photo Contest online. The grand-prize winner will receive a prize package, a digital camera and a $1,000 U.S. Savings Bond.

Chick-fil-A has some sartorial advice on its website, including tips on how to create a spotted costume.

Just be careful to channel Daisy the cow, not Cruella de Vil.

-- Tiffany Hsu

Photo: Chick-fil-A

Comments 

Advertisement










Video