Hard Rock Cafe announces new Hollywood location

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The Hard Rock Cafe is coming next year to Hollywood, where it will open in a prominent spot at the intersection of Hollywood Boulevard and Highland Avenue, the company said Tuesday.

The restaurant chain famous for its music memorabilia collection will set up shop between the Kodak Theatre and Mann Grauman’s Chinese Theatre in a space, at 6801 Hollywood Blvd., to be vacated by a Virgin Megastore. The 20,000-square-foot Hard Rock Cafe Los Angeles will include a 500-seat restaurant, a live concert area and a shop selling Hard Rock merchandise and rock ‘n’ roll memorabilia from the company’s collection.

‘We’ve been patiently searching for the perfect location for Hard Rock Cafe on Hollywood Boulevard and are excited to have finally found it,” said Hamish Dodds, chief executive of Hard Rock International.
The restaurant will be in the Hollywood & Highland shopping and entertainment center. A representative of the center’s owner, CIM Group Inc., said the closing date for the Virgin Megastore has not been set.

Hard Rock has about 125 restaurants, including one in Universal CityWalk in Universal City already called Hard Rock Hollywood. Another Hard Rock Cafe operated at the Beverly Center in Los Angeles from 1982 to 2006.

-- Roger Vincent