Coldwell Banker’s having a sale!

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Macy’s does it. So do the airlines. So why not real estate companies?

Hoping to jump-start sales in a comatose market, Coldwell Banker Residential Brokerage is running a 10-day ‘national sales event’ from Friday through Oct. 19.

The participating sellers, who already have been selected, will reduce their listing prices by about 8% to 10%. In the Greater L.A. region -- Santa Barbara, Ventura, the South Bay, the Westside of L.A., Hancock Park and the San Fernando Valley -- where about 200 sellers are involved, reductions may be greater, a Coldwell Banker spokeswoman said.

To find these reduced listings, buyers can visit two websites that will go live beginning Friday:

www.coldwellbanker.com/event
www.camoves.com, then click on the ‘10-Day Sales’ link.

Now, if buyers can just get mortgages.

-- Diane Wedner

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