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Madonna's new gym in Mexico City lacks permits

Madonna gym ap

Pop superstar Madonna caused a stir in Mexico City this week when she arrived to inaugurate her first gym, but the borough chief where she opened Hard Candy Fitness said Wednesday that the singer's venture lacks the proper permits to operate (link in Spanish).

Demetrio Sodi, who is a kind of mayor in the Miguel Hidalgo borough of Mexico City, said Madonna's gym obtained a permit for the glittery inauguration party it held on Monday night, but has no other permits necessary to open.

"They only let us know Friday that they were going to have an inauguration, and when we had a meeting, they didn't have a single permit ... to operate," Sodi said in a television interview. "No protection program, no license, not even a certificate assuring they have parking."

Madonna chose Mexico City to launch what her website said will be a worldwide chain of gyms containing her "input on every detail." The gym opened in the swanky and exclusive Bosques de las Lomas neighborhood in Miguel Hidalgo, the city's wealthiest borough. Mondays night's inauguration (see photos here) featured a red carpet and was attended by Mexico City Mayor Marcelo Ebrard.

Attempts to reach California-based New Evolution Ventures, Madonna's partner company in the venture, for comment were unsuccessful.

-- Daniel Hernandez in Mexico City

Photo: A look inside the Madonna's new Hard Candy fitness center in Mexico City. Credit: Associated Press

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primero que nada dejenme decirles que me da gusto que alguien de la altura de madona invierta en mexico pero por otro lado le auguro un rotundo fracaso las tarifas que intenta cobrar son ridiculas, ningun gym en los estados unidos cobra una cantidad tan exagerada por una membresia pero bueno yo les recomiendo que con el dinero que invertirian en una membresia en ese gym mejor lo inviertan poniendo uno propio en tu misma casa, bueno esa es mi opinion digo despues de todo el que gaste ese dinero en gym de esa manera tiena que estar loco, bueno espero que este comentario no lo tomen a mal solo es un tip para mejorar tu economia, este fue un consejo de tu servidor y analista finaciero enrique.

saludos a todos y se les quiere.

Uh oh... someone didn't get his bribe.

Wow, she is looking her age for sure. As far as the gym... it's a gym with a bunch of pictures of her before gravity started attacking.

No protection program, no license, no parking certificate?

Sounds serious!

At least they have a permit for the party. That's what counts!!

They didn't have a single permit ... to operate," Sodi said in a television interview. "No protection program, no license, not even a certificate assuring they have parking."

No protection program, as in protection from getting shot up by Mexican narco-terrorists.


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Ken Ellingwood
Daniel Hernandez
Efrain Hernandez Jr.
Chris Kraul
Richard Marosi
Tracy Wilkinson