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Spanish-language radio station snatches No. 1 spot

July 23, 2008 |  9:53 am

Spanish-language pop-music station KLVE-FM (107.5) jumped back to the No. 1 spot in the Southland radio ratings, ending the brief reign of English-language Top 40 outlet KIIS-FM (102.7), according to the spring Arbitron figures released Tuesday.

Among local listeners ages 12 and up, KLVE scored an impressive .9% increase in its audience share, to 5.6% total, between the first three months of 2008 and the spring survey period, which ran from April 3 to June 25. KIIS dipped slightly, from 5% to 4.9%, dropping it back to second in the Los Angeles-Orange County market -- a position it's held for six of the last seven quarters.

Regional Mexican music station KSCA-FM (101.9) also posted big gains, jumping from sixth to third place as it added .8% to its audience share.

Click here to read more.

-- Deborah Bonello in Mexico City

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