Solving problems 'is hard' but Garcetti's 1st TV ad says he can do it
According to an early glimpse obtained by The Times, when City Councilman Eric Garcetti puts out his first television ad today in support of his candidacy for Los Angeles Mayor, it will show a casually dressed Garcetti directly addressing the camera while standing in Griffith Park, and speaking to constituents.
“Identifying problems is easy. Solving them is hard,” Garcetti says in the beginning of the ad, which highlights the councilman’s work to revitalize his council district and notes that it now leads the city in job growth.
The ad also touts Garcetti’s work on cutting business taxes and reforming pensions. He says that if he is elected mayor, he will work to improve local services such as filling potholes, picking up trash and making sure constituents’ phone calls are answered.
Improving such basic services “makes life better for families and makes growth possible,” Garcetti concludes.
A Democratic media consultant unaffiliated with any of the candidates says Garcetti is expected to spend about $500,000 over the next nine days, roughly on par with what his main rival in the race, Wendy Greuel, is spending on advertising.
-- Seema Mehta
Photos: L.A. Mayoral candidate Eric Garcetti answers a question during a debate at Loyola Marymount University Tuesday night. Credit: Wally Skalij /Los Angeles Times