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Santa Monica cracks down on dry cleaners' 'green' ads

Six dry-cleaning establishments in Santa Monica have agreed to stop making unsubstantiated environmental claims in their advertising, the city attorney's office said Tuesday.

An investigation by consumer protection and environmental officials showed that the cleaners could not support claims that their operations were "non-toxic," "environmentally safe" and "environmentally friendly."

The six businesses are: Cleaner by Nature, Courtyard Cleaners, Dry Clean Express, Eco Cleaners, Plaza Cleaners and TJ Cleaners.

One of the six uses "Green Earth," made from a chemical known as D5. The others use a hydrocarbon-based process. Both are generally recognized as being safer than perchloroethylene, a known cancer-causer that is being phased out in California.

"We're glad these companies have started using less-toxic chemicals, but marketing them as 'eco-friendly' just goes too far," said Dean Kubani, director of the city's Office of Sustainability and the Environment.


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-- Martha Groves

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