Can a 'UFO Hotel' save struggling town of Baker?
Once a shimmering beacon of light to Las Vegas-bound drivers heading up Interstate 15 with fat wallets and paper-thin dreams, Baker's 13-story "World's Tallest Thermometer" marks California's last-stop oasis of bathrooms and burger joints before the Nevada state line.
Now it's an eyesore. The pinkish roadside oddity has been on the blink for years. The string of ovals that lighted up in 10-degree increments, the top one also giving the exact temperature, are black and lifeless. The gift shop below is padlocked, its shelves stripped bare.
"It's totally disappointing,'' said Brad Roach, 27, of Los Alamos, N.M., who pulled off the highway on an L.A.-to-Vegas road trip with friends to get a closer look. "It's kind of like the biggest ball of twine," he said, referring to another storied American roadside attraction. "If you're diving by, you have to stop and see it. But there's nothing here.''
The thermometer's demise now serves as a billboard for a town on the brink. A chain-link fence surrounds Baker's prized Starbucks — which closed its doors four years ago. Two of the town's three motels are shut. The Royal Hawaiian, which in the best of times aspired to two stars, peeks sadly out onto Baker Boulevard with smashed windows and graffiti-splattered walls.
Part of the blame belongs to the merciless Mojave Desert, where bleached 2-by-4s and cinder blocks are all that remains of gas stations, diners and other ventures that turned to dust along the highways. Part of the decline can be blamed on the recession, which depleted the conga line of vehicle traffic that sustains life in this tiny town of 735 on the edge of Death Valley.
But some hold out hope for the town, and, not surprisingly in these parts, it could come from an unusual place: a spaceship.
The owner of Alien Fresh Jerky, one of the more popular stops on Baker's main drag, has plans to build a three-story, disc-shaped "UFO Hotel." Still in the permitting process, it would tower over the tiny markets, gas stations and restaurants on Baker's main drag. Plans call for a gift shop, cafe and 30-plus rooms. Outside, there would be a pool in the shape of an alien's noggin for guests to take a dip in on hot summer days.
"Forty percent of Americans believe in UFOs. Those are my customers," Luis Ramallo said. "No one has ever seen anything like it.''
A wacky dream? Perhaps. But Ramallo, an electrician who emigrated from Argentina in 1988, has parlayed on those before with great success. His beef jerky store started as a tiny, roadside stand outside of Nevada's Area 51, the top-secret U.S. Air Force base that has morphed into the Bethlehem of UFO theology. After Ramallo's oddball enterprise became a hit, he relocated to Baker.
Now his beef jerky store, on good days, has a line snaking out the door, Ramallo said. He expects even more business once the spaceship hotel opens, which he hopes will be in the next year or two.
"This will be the new big attraction in Baker,'' Ramallo said. "I don't want them to fix the thermometer. I want them to tear it down. It's gone from good to bad to ugly.''
-- Phil Willon
Photo: In 2005, the 134–foot-high thermometer in Baker still displayed the temperature. Credit: Irfan Khan / Los Angeles Times