100-foot Christmas tree arrives at Americana at Brand

It's that time of year again, and no, we’re not talking about Halloween.

A white fir Christmas tree more than 100 feet tall rolled into the Americana at Brand on a flat-bed trailer early Tuesday morning -- crane at the ready to hoist it into place a day before even Halloween has had its moment on the calendar, the Glendale News-Press reported.

The tree, harvested from Mt. Shasta, will be decorated in the coming weeks with 10,000 lights and 15,000 ornaments, according to Caruso Affiliated, which owns the Americana in Glendale.

The company’s other big L.A. mall, the Grove, got its similarly sized Christmas tree last week.

The decoration of the Americana tree will be done in time for its official debut at the holiday Christmas show on Nov. 18 -- four days before Thanksgiving.

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Photo: A view from above as crews unload the white fir Christmas tree, more than 100 feet tall, at the Americana at Brand on Tuesda.  Credit: Raul Roa /